Introducing the new Rolex 2025

Rolex has unveiled an impressive array of new watches at Watches & Wonders 2025 to satisfy a wide range of enthusiasts. Blending innovation and tradition, these new offerings are suitable for both collectors and everyday wearers. From groundbreaking new models to refreshed classics, we present these latest models in detail here.

Land-dwellers New members

Rolex’s Land-Dweller, launched in 2025, was a landmark moment in the brand’s history, introducing a new collection that departed from its tradition of incremental renewal. Unlike the subtle refinements of models such as the Datejust or the Submariner, the Land-Dweller brings a bold, innovative design language and cutting-edge technology. Available in 36mm and 40mm sizes and crafted in luxurious materials such as platinum, Everose gold and white Rolesor, this model caters to a wide range of preferences while maintaining Rolex’s signature elegance. The striking white honeycomb dial is paired with a sleek, flat gold jubilee bracelet (a modern evolution of the classic gold jubilee bracelet) to create a striking yet harmonious aesthetic. This is no ordinary watch; it is a statement of innovation, signaling Rolex’s intention to redefine luxury timepieces while respecting tradition.

Land-Dweller’s novelty lies not only in its design but also in its technical achievements, foremost among which is the revolutionary Calibre 7135. Running at a high frequency of 5 Hz (36,000 vibrations per hour) and featuring a Dynapulse escapement, this movement offers exceptional precision and efficiency, and is backed by 32 patents, 18 of which are exclusive to Rolex. The watch is 20 percent thinner than the Datejust 41 and features an exhibition caseback that showcases its complex mechanics – a rarity for Rolex – and attracts enthusiasts who appreciate its craftsmanship. the Flat Jubilee bracelet reflects the growing popularity of integrated design in the watch world (a trend pioneered by Audemars Piguet and Patek Philippe decades ago), and is also the first Rolex bracelet to feature an integrated design. The Flat Jubilee bracelet reflects the growing popularity of integrated design in the world of watchmaking (pioneered by Audemars Piguet and Patek Philippe decades ago), as well as Rolex’s distinctive style, which combines modern chic with the brand’s signature style. This new creation from Rolex makes it a forward-looking player in a market increasingly attracted to such aesthetics.

There’s also the Root Beer in 18 ct Everose gold (Ref. 126715CHNR) with a Tiger Iron dial – think tiger’s eye, red jasper and hematite melted into one, gorgeous and rustic. The black and brown Cerachrom bezel brings it all together, and at CHF 47,100 it’s a steal for those who crave exclusivity. Water resistant to 100 meters, both models are as rugged as they are stunning – ideal for travelers who refuse to compromise. The same question arises – will it carry on with the old nickname, or should it have a new one? Rolex nicknames are an interesting study in themselves, so if you want to know more, check out our Rolex Nickname Guide.

These models cater to global travelers and enhance the versatility of the collection. Watch experts did anticipate a return of sorts for the Hulk, and this appears to be it.

Daytona: Bold Moves for a Racing Icon

The Turquoise Dial

The Updated Rolex Daytona 126508: Green Dial “John Mayer”

The Rolex Daytona 126508 is an updated version of the iconic yellow gold Daytona, featuring a green dial, a design that earned the nickname “John Mayer” due to musician John Mayer’s association with its predecessor, the 116508. Reintroduced as part of Rolex’s 2025 lineup, this upgraded version features a forest green dial with gold subdials, all wrapped in 18K yellow gold. x The latest post on the site (dated March 31, 2025) explicitly mentions “green dial gold (‘John Mayer’). The return of ‘Daytona’ confirms that this new 126508 carries on that nickname and tradition.

Key Features:

• Material: 18k yellow gold
• Dial: Forest green with gold sub-dials
• Reference Number: 126508
• MSRP: $47,000  

This model continues the luxurious and bold aesthetic of the “John Mayer” Daytona, with a deeper, more sophisticated green color than the bright green of the earlier 116508.

The nickname “John Mayer” derives from the 116508, a yellow gold Daytona with a vibrant green dial, which John Mayer wore and raved about in interviews. That model cemented the “John Mayer” nickname, which the new 126508 carries on thanks to its similar green dial design and gold construction.

1908: Sophistication Done Right

For those who favor understated elegance, the Perpetual 1908 is calling your name. ref. 52508 18 ct yellow gold case features a seven-link bracelet (Settimo) that is both comfortable and elegant, making it perfect for a dinner party or a fancy soiree. the 39 mm case and white and black dial remain timeless, and the Calibre 7140 movement offers a 66-hour power reserve. The 39 mm case and white and black dial maintain a timeless style, while the Calibre 7140 movement offers a 66-hour power reserve. With a price tag of CHF 33,400, this watch is certainly a sophisticated choice for those who value understated luxury over ostentation.

Oyster Perpetual: Everyday Classics Get Playful

The Oyster Perpetual collection offers some interesting pastel dials. 28mm dial in mauve, 36mm dial in beige and 41mm dial in pistachio, all with a matte finish for a fresh, stylish look. the 41mm version also features a redesigned Oyster case and a slimmer clasp for a more comfortable fit. Depending on the size, power comes from either Calibre 2232 (55 hours) or Calibre 3230 (70 hours), both water-resistant to 100 meters. It’s a watch you’ll want to wear every day – classic, original and youthful.

Sky-Dweller: Green Vibes for Globetrotters

The Rolex Sky-Dweller 336938 is a traveler’s dream wrapped in 18-karat yellow gold, combining bold style with austere intelligence.The 42-millimeter case houses the 9002 caliber, which offers a dual time-zone display, and an annual calendar that only needs to be adjusted once a year, making it convenient for globetrotters.
For those who don’t like a splash of color, dial options such as Intense Black, Champagne, and Intense White make it even more versatile, while the circular command bezel makes setting it a breeze. Fans of the “John Mayer” Daytona Watches will find a similarity to the “John Mayer” Daytona Watches: the same chunky dimensions, gilded look, and fluted bezel, all of which coincide with the iconic look of the Daytona Watches (and, of course, the green dial). It’s a luxurious yet functional watch that is as striking as it is practical.

The Extreme Diver Deepsea Challenge 126067

Rolex reintroduced the Deepsea Challenge 126067 in 2025, bringing back this extreme diving watch. Made of RLX titanium, it has a case diameter of 50 millimeters and a depth of 11,000 meters. Key features include a helium escape valve and a ring lock system. This is the largest watch ever produced by Rolex.

Rolex Keeps Raising the Bar

So what are the highlights of the Rolex 2025 collection? It’s clear that the brand isn’t just resting on its laurels, they’re moving forward into the future with gusto. The Land-Dweller sets new standards with its technology and design, while the GMT-Master II and Daytona breathe new life into fan favorites. The 1908, Oyster Perpetual and Sky-Dweller bring elegance, versatility and style to the collection. Whether you’re looking for your next favorite watch or just admiring it from afar, these releases prove that Rolex remains the king of luxury watches, blending innovation with timeless appeal that never goes out of style.

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